About Us

About Us

Pure Texture is committed to being an industry leader in the evolving Decorative Concrete Industry. Family oriented, we have built a consumer friendly team that will help contractor and consumer alike through the learning curve of Decorative Concrete. Pure Texture has serviced the Triad area for over 10 years, and has proven itself to be a viable resource both for product and knowledge for years to come.

Our creative resurfacing provides a practical way to enjoy durable natural-looking surfaces that are in many ways, better than real stone. Our systems are water resistant, low maintenance, non-skid and stay cool to the touch. Our designs are flexible and can be resurfaced or colored at any time so you’re not stuck with the same design for the entire life of your home or business. If you can formulate your idea onto paper, our in-house design team cam conceive it into a reality.

CEO Dominick Freda spent over 40 years in Masonry and General Construction. With 4 generations of all facets of masonry experience behind him, he played a major role in such commercial projects as a 3 year, on-going renovation in Shea Stadium, a 2 year renovation in Pilgrim State Psychiatric Compound involving 13 buildings and over 30 patient wards. Concurrent with the commercial projects were countless residential renovations including Victorian Replicas Constructed in the Hampton ‘s LI, New York.

 

For more information about us, download our brochure here.