Pure Texture is committed to being an industry leader in the evolving decorative concrete industry. We have built a consumer friendly team that helps contractor and consumer alike through the decorative concrete learning curve. We have serviced the North Carolina Triad area for almost 20 years, and we have proven ourselves to be a viable decorative concrete resource for years to come.
Pure Texture’s creative resurfacing provides a practical way to enjoy durable natural-looking surfaces that are in many ways, better than real stone. Our systems are water resistant, low maintenance, non-skid and stay cool to the touch, but remain flexible. This ensures that you’re not stuck with the same design for the entire life of your home or business. If you can formulate your idea onto paper, our in-house design team will conceive it into a reality.
CEO Dominick Freda has over 40 years of experience in the Masonry and General Construction industries. With 4 generations of all facets of masonry experience behind him, he’s played a major role in many noteworthy projects. This includes a 3 year on-going renovation at Shea Stadium. Another major project is a 2 year renovation in the Pilgrim State Psychiatric Compound involving 13 buildings and over 30 patient wards. He also worked on plenty of commercial projects such as the Victorian Replicas residential renovations in the Hamptons, New York.
For more information about us, download our brochure here.